I was not a KS Backer, nor I participated in Closed Beta, but I think that just would be fair that those players that are should have had gotten their first 100x Moonwater and Refferal Companion Reward as a freebie, since they can hardly pinpoit a clear person that got them into the game; maybe they heard it word of mouth, maybe they liked to browse Kickstarter and saw a project to invest to, who knows anymore, it's not like it has been only been two weeks that this game existed.
"But they already got their KS rewards" Yes but every KS has rewards for their backers (or should have) and the Refferal system is completely different breed.
It's juts, who are they going to put down as a refferal? Themselves?